Fernanda Sottil is the Senior Director of Strategy at Incode Technologies, a leading identity verification company. She currently leads the strategic direction and growth of the Incode Workforce product, which offers secure, device-independent biometric authentication for enterprises, integrating seamlessly with existing IAM systems to address critical employee interactions. Her career includes significant strategic roles at Uber and Google, where she was at the forefront of launching new products and optimizing operations across the US and LATAM. Fernanda holds an MBA from Stanford Graduate School of Business and a double degree in Industrial and Business Engineering from ITAM in Mexico City